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Have you adopted a ‘life is too short’ attitude?

Almost two-thirds (62%) of people believe that – since hitting 50- they’ve adopted a ‘life is too short’ outlook when it comes to embracing adventure and new goals.

A new study, conducted by the research team at travel insurance provider, Staysure, surveyed 2,000 UK residents over the age of 50 in a bid to understand more about the long-term goals and aspirations regarding different adventures, as well as how these have adapted since hitting the milestone birthday.

The survey revealed that since turning 50, nearly half (62%) of respondents said that they felt the need to embrace life more, and that 52% of women and 42% of men now take a ‘life is too short’ mentality towards their futures.

For some, this focus towards making the most of every day is manifested in the desire to travel more, a popular life goal for 39% of participants.  For others, the chance to immerse themselves in live music by attending more gigs and concerts (14%) is a main focus, whilst making more friends is another priority for 20% of those polled.

Ryan Howsam, founder and CEO of Staysure, which commissioned the survey, said:

“We all know being 50 isn’t old, but most of us regard it as one of life’s milestones. It’s great to see people aged 50 and older adopting a zest for life and fulfilling life-long ambitions.

“As the research suggests, this is because they now have more time for themselves and feel ready to take on new challenges. At Staysure, we’ve recognised this for years and that’s why our ethos is to allow people of any age to travel and see the world without having costly restrictions on their travel insurance. Age shouldn’t stop anyone from enjoying something they’re passionate about or block them from trying out new things, that’s why our policies have no age limits so our customers have the opportunity to live their lives to the full whatever their age.”

We have partnered with Staysure, to offer you an exclusive discount on their award winning travel insurance.

  • 20% discount for all our Silversurfers members*
  • Superior Covid-19 cover included as standard
  • Pre-existing medical condition cover
  • Unlimited medical expenses
  • No upper age limit on policies

Have you adopted a ‘life is too short’ attitude as you have got older? 

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