Is the cost of living crisis changing gifting?
Christmas 2022 is shaping up to be one of giving, reflecting and budgeting this year, with some families stopping gifting at all, and just settling down together to play games and enjoy family time without the endless unwrapping of gifts that will end up in a pile in a bedroom somewhere for most kids and adults.
Giving a gift card helps to stop that worry of waste and ensures that your giftee gets what they really want this year.
TheGiftCardCentre are seeing such a difference also in what products their customers are gifting:
“So many grocery gift cards are being purchased this year. Giving a Morrisons, Sainsbury’s or Asda gift card to your loved ones enabling them to feed their families with help can be such a lovely lifeline to give and TheGiftCardCentre has all the best sellers, including Aldi and Tesco behind the scenes for our corporate customers.” says Caroline Watson CEO.
“Giving a gift card that can help with the Christmas dinner, or even with the month ahead can be life changing for some recipients. We have several customers who also top up grocery gift cards each month for their friends or relatives, helping them throughout the year”.
This is just one of the many extra services TheGiftCardCentre does for their customers, you just need to ask them or tell them your challenge and they will try and solve it.
For the recipient, handing over a gift card or spending it online, removes any stigma about receiving it from a charity or a loved one who has gifted it to you. No-one will judge you as it is a normal gift card. Nothing written on it to show where from or for what. And the balance lasts normally for 1 year to 2 years or more. So you can budget if you are lucky enough to get one that’s worth more than your weekly shop.
For the giver, you can also budget properly, and treat all of your giftees the same amount, helping you stick to your ideal pricing per person.
Gift cards really can be the gift of choice this Christmas and of hope.
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