How to stay hydrated this Christmas
As Christmas and the New Year approaches, the pace of life inevitably increases. Parties, late nights, lack of sleep, travelling (especially abroad) and pressure at work combine to make the pre-festive period a time of stress for many.
This is hardly ideal, since everyone is expected to be in a good, positive mood for Christmas – ready to celebrate with family and friends. On occasions, it can be very difficult to get into that party spirit.
A key solution to this perennial problem is proper, focussed hydration. The old adage that a healthy body creates a healthy mind is especially relevant over the Christmas and New Year period (especially on the New Year’s Eve) and one of the surest ways of keeping one’s body healthy is to keep it hydrated.
One of the best known hydration methods is oral rehydration salts, commonly referred to as ORS. The formula is a mix of salts, essential minerals and a small amount of glucose that adds the electrolyte mix to water that the body needs for fast effective hydration. The influential magazine Lancet said that oral rehydration salts was the greatest medical discovery of the 20th century, whilst the Independent newspaper commented that it was the second greatest medical invention of the last 150 years, after the contraceptive pill.
O.R.S Hydration Tablets are based on this scientific formula and formulated to World Health Organisation oral rehydration standards. Traditionally, oral rehydration salts have always come as a powder in sachets, but with O.R.S Hydration Tablets all you have to do is drop, dissolve and drink in normal drinking water. It’s the same proven hydration but it’s much less messy.
Electrolytes in the bloodstream are responsible for regulating and stabilising your blood pressure level and also for maintaining optimal fluid balance within the body. A lack of hydration, more often than not, depletes the body of electrolytes, which can prove harmful over time.
However, it would be very misleading to suggest that O.R.S tablets are only good when you are feeling tired, stressed or hungover. They are also superb for recovering after strenuous physical activity, perhaps during a New Year’s skiing holiday. Every time you exercise, it is a given that you will lose electrolytes through perspiration. Therefore compensating for the loss is extremely important. There are numerous electrolytes your body needs, the foremost being sodium.
Hence, drinking water with electrolytes is perhaps the best hydration method. Once the electrolyte levels are restored, you will have more energy and your system can go about restoring the hydration levels as well.
Leading global consumer healthcare company Clinova has developed its very own pioneering O.R.S Hydration Tablets, which have proved very popular indeed with a whole raft of high-profile football, cricket and rugby union teams, including Tottenham Hotspur. Clinova has just signed a new two-year deal with Spurs to provide O.R.S to the club – and eagle-eyed viewers will have spotted a large O.R.S box behind Jose Mourinho, as he strode up and down the touchline at West Ham in his first match as manager.
Arsalan Karim, Director of Research and Development for Clinova, commented: “Tottenham Hotspur are one of the leading football clubs in the world and our new extended agreement with them reinforces Clinova and our O.R.S product’s position firmly at the elite level in professional football.
“Spurs have been fantastic ambassadors for Clinova during the past two years. Together we have worked closely with Spurs’ medical team to show how O.R.S can enhance player performance. Now we hope to innovate and develop other products together in the future.”
Fran Jones, Head of Partnerships for Tottenham Hotspur, said: “We are delighted to announce this new agreement with Clinova. The Club prides itself on leading the way with our approach to sports science to support our ability to maximise player performance in both training and matches. Clinova has demonstrated a fantastic track record for developing best in class products including O.R.S and as such, they will be an excellent complement to the work we are already doing.”
Clinova, whose O.R.S Hydration Tablets are on course to reach global sales of more than five million packs within the next 12 months, was recently named as one of the fastest-growing companies in the UK by Syndicate Room, the on-line equity investment platform.
One key bonus of Clinova’s tablets, apart from their pleasant taste, is that they are low on sugar compared with most other fizzy drinks, while their glucose-salt combination helps to replenish water and body salts that are depleted to maintain a proper fluid balance. The tablets are used by swimmers, professional athletes, footballers, rugby players, cyclists, hikers, people who lose fluid and visitors to hot tropical countries.
O.R.S. Hydration tablets are now widely available both in shops and online. Stockists include Holland and Barrett, Boots, WH Smiths, Amazon, Wiggle, Morrisons and local pharmacies across the UK. They come in strawberry, blackberry and lemon flavours and are also ideal for hot climates.
To find out more about O.R.S and Clinova, please visit www.clinova.co.uk
Special Offer for Silversurfers members – 20% off your first order at ors.uk.com with the offer code SURFERS-ORS20
