Great radio for our generation is back!
Remember tuning into a crackly Radio Luxembourg under the bedsheets?
Our generation has a real fondness for radio. In a simpler world, our old valve set or colourful new tranny was a way of connecting with the excitement of what was happening and the music being released.
We recall too Hancock’s Half Hour, The Clitheroe Kid and other drama and comedy on the BBC Home Service and the BBC Light Programme.
Then we recall the arrival – and the sad end – of the pirate stations bouncing around the sea on their ships and offshore forts, beaming wonderful, fresh music into our lives. Tracks released then are the classics of today.
Radio has changed a lot since those days. There are now hundreds of stations. But sometimes, do you wonder whether there’s one for you any more?
Just over year ago, a couple of semi-retired radio executives, Warwickshire’s Phil Riley and Nottingham’s David Lloyd, drew the conclusion that much of radio now seems to aim at much younger listeners. Radio stations are playing songs than seem far from familiar – and the presenters no longer seem to be friends for people our age.
They launched the new station Boom Radio on Valentine’s Day last year – and it has been a runaway success attracting hundreds of thousands of listeners – aimed squarely at us Baby Boomers!
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Legendary broadcaster David Hamilton, well-known for his Radio 1 and 2 shows in the ‘70s and ‘80s hosts the weekday lunchtime show:
“We launched to speak directly to the growing discontent felt among the Baby Boomer generation – an audience on which the BBC seems to have turned its back – and the results speak for themselves.”
David is complemented by other great voices like the old pirate Roger Day, and Graham Dene and Nicky Horne from the earliest days of Capital Radio.
There’s Judi Spiers too – from TV’s Pebble Mill and Radio 2 and Esther Rantzen and Bob Harris have also each introduced a series on Boom.
Alongside the friendly, warm and familiar presenter voices, the music is key to Boom – ‘music for our generation’. It’s a mix of songs from the ‘60s and ‘70s, spiced with some easy-listening and ‘50s material – and some newer tracks too. They say ‘Every song’s a surprise’ – and it really is, with some songs you simply will not have heard for decades, alongside the more familiar favourites.
You can find Boom Radio on your Alexa or other smart speaker – just say ‘Alexa, talk to Boom Radio’. And you can hear the station on your DAB radio across much of the UK too, if it’s enabled with DAB+.