Should parents stop using chocolate for egg hunts?

A time-honoured Easter tradition for families with young children is the egg hunt.

Supermarkets are awash with colourful options for chocolate eggs of all sizes, and in recent years brands have increasingly come under fire for both portion sizes and the way these products are being marketed and sold.

In 2018, the ASA banned ads on Cadbury’s website, which featured a storybook titled The Tale Of The Great Easter Bunny, children hunting for Easter eggs coloured the same purple as the company’s branding, and an activity pack featuring an image of a rabbit holding a Cadbury-branded purple egg.

A psychologist also warned that giving Easter eggs to children under the age of four to prevent overeating behaviour, which could develop bad habits.

Many people feel chocolate has commercialised the important religious holiday, making it more about receiving treats than understanding the meaning of the season.

What’s your take? Is this all a lot of fuss over nothing? Or would it be best to remove chocolate from egg hunts and simply have children hunt for colourful eggs instead? Share your views below.