Infiniti Q30 – A new type of Premium Compact Car
Making its world premiere at the 2015 Frankfurt Motor Show, the Infiniti Q30 active compact is a new type of premium vehicle for a generation of buyers not willing to be defined by their choice of vehicle body type.
Infiniti has dared to be bold and ambitious with Q30; Its expressive design targets premium customers seeking urban individuality.
Combining unique height and dimensions with coupe-like proportions, the Q30 conveys a ‘ready to go anywhere’ attitude while maintaining an ‘at home in the city’ versatility – perfect for those wanting to create their own unique experiences.
The development teams behind the Q30 have taken a holistic approach to its engineering, presenting a car that offers exceptional ride and handling. It feels comfortable yet ‘ready to go anywhere’ thanks to the versatile dimensions, confident dynamics and intuitive technologies.
The Q30 will become the company’s first ever vehicle born in the UK – designed at the Infiniti Design Centre in London, Engineered in Cranfield and built at a newly-upgraded production facility in Sunderland. Representing a £250 million investment and 300 additional jobs, plant extensions totalling over 25,000m2 will provide Infiniti with the production facility to satisfy the demands of premium vehicle manufacturing.
Q30 takes a design-led approach that forges a unique path
Custom-designed trims deliver a personalised, self-expressive interior design. ‘City Black’ blends black upholstery with purple stitching, ideal for the all-night urbanite. ‘Cafe Teak’ combines classy brown and black upholstery with black stitching, providing a modern twist on traditional concepts of premium. ‘Gallery White’ endows Q30 with a fashionable, high-contrast appearance, featuring white leather with red accents. All three ‘designer’ trims accentuate the Q30’s stand-out interior.
Confident dynamics deliver a holistic driving experience
The Q30 active compact delivers a dynamic driving experience unique to Infiniti.
The priority for Infiniti engineers was to strike an ideal balance between ride and handling. The car stays firm on the road thanks to specially tuned shock absorbers, while the driving remains smooth and comfortable throughout. Body stiffness has been enhanced to the benefit of the driver, eliminating negative sensations and audio cues, so the Q30 experience feels and sounds controlled.
The Q30’s steering has been tuned to deliver a consistent and connected feeling, thanks to an intuitive speed-sensitive system. A light and nimble feel makes the car easier to control in busy city traffic and urban environments, reducing stress and driver fatigue, while a gradual increase in resistance according to incremental changes in speed boosts driver confidence and control.
Next Steps
Pricing has recently been announced and starts at £19,780 including generous standard equipment. Visit www.infiniti.co.uk to find out more or to book your test drive.
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