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Coronation Chicken …. The Queen of all Sandwiches?

Coronation Chicken Scoops Top Award in Jubilee Year

The UK has patriotically voted Marks & Spencer’s Coronation Chicken sandwich as the best new sandwich of 2012.

In a poll of sandwich lovers by www.lovesarnies.com, the British Sandwich Association’s consumer website, the M&S sarnie just pipped Tesco’s Finest British Ham Hock and Mature Cheddar sandwich to take the title by a whisker.

The winning sandwich was appropriately launched by M&S to coincide with the Diamond Jubilee Year.

Coronation chicken was first created to mark the coronation of Queen Elizabeth in 1953. The dish, comprising cold chicken in a creamy curry sauce, was first presented at a Coronation banquet and has been a massive success around the world ever since.

Launched as part of a limited edition, celebratory range, the Coronation Chicken was M&S’s best-selling Jubilee sandwich, selling nearly 400,000 over the course of the summer.

“The UK sandwich industry leads the world in coming up with interesting new fillings and this adaptation of a royal favourite has clearly proved a winner with consumers,” says Jim Winship, Director of the British Sandwich Association.

“This is the second year running that a Marks & Spencer sandwich has won the competition, which says a lot for their innovation skills.”

What is your favourite sandwich filling?

 

 

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Mother of three grown-up daughters and a proud grandma too, I am the ultimate multi-tasker and am passionate about my role as Silversurfers Website Editor and Social Media Manager. Always on the lookout for all things that will interest and entertain our community. Fueling fun for the young at heart!

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